Prim-U, a South African on-demand startup is doing a great job connecting beauty entrepreneurs to customers

Prime-U was founded in 2018 according to its founder Thuli Hlongwane. It’s a South African innovative startup simplifying business connection between beauty entrepreneurs and their customers via an on-demand app platform.

Prim-U is South Africa’s first online booking hub that connects world-class beauty entrepreneurs in the industry to customers and hundreds of salons, spas, hotels, and houses countrywide.

From massages for all to beauty treatments for ladies to male grooming, Prim-U is your one-stop platform for every pampering need.

The main aim of the startup is to give small businesses big opportunities while bringing every customer the ultimate experience and 100% satisfaction. This is the promise the startup has been able to keep.

The level of convenience the app provides is huge because you can get connected to a service provider no matter where you are. Imagine you are in a new city or you are on holiday and you did not happen to bring your favourite masseuse or nail technician with.

The last thing you want is to be going around or calling places trying to find a place where you could go to get whatever you want to be done. The app will match you with a service provider conveniently closer to you. The service providers even have a fancy name too, prim-u-lancers. I mean, seriously, you have to get excited about that, if nothing else.

The startup’s life changing on-demand model is now connecting more than 300 service providers with over 1,000 app users, with Prim-U monetising on commissions and subscription fees. That is why the startup has been able to stand by self-funding for sometime before seeking funding outside.

Last year, Prim-U raised ZAR450,000 (US$31,000) from a technology partner. It is looking for more funding. Hlongwane said it hopes to raise ZAR2.5 million (US$174,000) to help it expand.

“We have had a huge interest from service providers and we are putting proper measures in place to provide training and upskilling to gear up for success,” she said. Prim-U also has plans to expand internationally, but any growth has to be accompanied by education of its potential market on the benefits of using technology.

Ultimately, Prim-U is hoping to expand to other countries and continents with enough funding base after taking control of the South African beauty industry.

The use of cutting edge technology will make the realization of this lofty dream faster.