WhereIsMyTransport, a South African mobility startup has raised the sum of US$7.5 million in funding from investors like Toyota and Google aimed for further growth and expansion.
WhereIsMyTransport is the de facto source of mobility data for the world’s largest low- and middle-income cities. In a single city, tens of thousands of vehicles can transport hundreds of thousands of people every day, with little or no information on operations. Until now.
The startup has mapped more of these cities than any other organisation, using local teams and new technology to make the invisible visible. By getting the right information to the right people at the right time – in a format they love. So, in essence, WhereIsMyTransport is making public transport more accessible, more predictable, easier to navigate, and safer to use for everyone, everywhere.
The startup, which launched operations in Africa but has since expanded to India, Southeast Asia and Latin America, will use the funding to extend its global reach, scale its data collection practice, and develop new technology to translate complex data into useful information for commuters.
“We make the invisible visible, by collecting all kinds of data related to public transport and turning the data into information that can be shared with the people who need it most. In emerging markets, the mobility ecosystem is complex; informal public transport doesn’t behave like formal public transport,” said chief executive officer (CEO) of WhereIsMyTransport Devin de Vries.
It is newsworthy to note that the startup has secured two funding rounds back in 2017 and a further US$1.85 million early last year, and has now raised a US$7.5 million Series A funding round. The investment is led by Liil Ventures, and also includes existing investors Global Innovation Fund and Goodwell Investments, as well as Google, Nedbank, and Toyota Tsusho Corporation (TTC).
WhereIsMyTransport is hoping to use this US$7.5 million funding to realize its dream of being a global mobility centric startup and then unicorn that can be reckoned with. Therefore, this funding is for global expansion.